
Case Study
AI & Technology Due Diligence Audit
An independent-style AI and technology due diligence readiness audit of Quikdu's Ayurveda ecommerce platform, assessing AI authenticity, AI cost and unit economics, architecture, code quality, security, data compliance, IP and team risk to make the business investor-ready.
AI Authenticity
Traced every AI call across web, app, WhatsApp and n8n workflows to separate real AI value from commodity API usage.
AI Cost Analysis
Calculated AI cost per output and per order, with a 3x and 10x scale model and optimisation plan.
Smart API System
Vendor Risk
Assessed dependency on AI model providers and designed a model-agnostic fallback approach.
CLIENT
Quikdu Solutions Private Limited
Industry
HealthTech • Ecommerce • SaaS
Delivered Services
Challenge
Quikdu had grown into a multi-channel Ayurveda ecommerce business with a website, a mobile app, WhatsApp-based customer support and AI-driven workflows, including an n8n pipeline that generates SEO product blogs with PubMed Central references. As AI became central to content, marketing and customer engagement, leadership needed clear answers to the questions any investor or acquirer would ask: Which AI capabilities are genuinely proprietary and which depend on third-party models? What does AI cost per order and per customer, and how will that scale? Is AI-generated health content accurate and compliant? Is the platform secure, maintainable and free of IP risk? The goal was a vendor-side due diligence readiness audit that would surface every red flag before an external reviewer did, and turn the findings into a prioritised fix plan.